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Aurora austerity makes cover story

Pm_magazine_august_2010

Aurora MD Claire Eldridge wrote the cover story for the latest issue of Pharmaceutical Marketing magazine. In the article Claire writes about the state of the public finances, the impact on the NHS, and how pharma should, in our view, respond.

Read the article online here:

http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/sink_or_swim